First off, a Sales Funnel is a marketing system that you have in place, to assist sort and sift your leads through.
It would be wise of you, to add a "Funded Proposal" component to your Sales Funnel, this way you are able to create income on the front end, while you increase your prime business and residual wealth on the back end.
The following is an outline of my Sales Funnel and the setup, that I have realized to be the most powerful.
MARKETING:
By using a number of marketing channels & methods, such as Pay Per Click (PPC), Solo Ads, Article Marketing, Social Bookmark sites and countless other ways, you will drive traffic to your Sales Funnel.
You should give this traffic truly valued content that's specific to the niche you are catering to, in order to get them to go in your Sales Funnel. Transforming them into a lead.
PERSONAL CAPTURE PAGE:
In replace for your significant content, your prospects will give you with their name, email address and most will also provide you their phone number.
You can build your own capture page or you can use one of the many marketing systems, that are that can be purchased and let you to customize a page.
I encourage you to brand your capture page with YOU! Add a video of yourself, discussing the benefits to your prospects, if they request your helpful content.
EMAIL AUTO-RESPONDER:
Your auto-responder, will become an automatic way for you to resume providing your leads with pertinent content.
This is accomplished by setting up your AR with pre-written, well thought out and relevant, email messages, which are set to automatically be sent.
This is where the funded proposal comes in. Some! Not all of your messages, should have links to pertinent and valuable tools that your leads can invest in.
FOLLOW UP & BUILD RELATIONSHIPS:
This is a essential step in the process. You must follow-through with your leads and start to devise a relationship with them.
PICK UP THE PHONE! You read that right. Call your leads, they won't bite you.
It's not like cold calling. If you branded yourself correctly, nearly all will already know who you are when you call them. Again it's essential you do this.
Don't entirely depend on on your auto-responder. From time to time send a personalized message to your leads. Not trying to sell them something but just to say hi and to offer help.
I also like to relate with my leads on Social Networking sites, like Twitter & Facebook. This way they get to view my family, the places I like to explore to and the things I like to do.
PRIMARY BUSINESS:
During this whole process, I never promote my primary MLM business to my leads. Because I have recommended them effective content, my help and formed a relationship with them, many ask me about joining my primary business.
So there you go! The Sales Funnel process I have setup. Do some opt-out, yes! Do some not buy the tools supplied in the system, yes! Do some not join my main business, yes!
But it doesn't matter. With a Sales Funnel as long as I'm feeding it, I will see results and so will you!
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